Loyalty

Loyalty is dead, the experts proclaim, and the statistics seem to bear them out. On average, U.S. corporations now lose half their customers in five years, half their employees in four, and half their investors in less than one. We seem to face a future in which the only business relationships will be opportunistic transactions between virtual strangers.
FREDERICK F. REICHHELD, The Loyalty Effect

Making connections, nurturing those relationships, valuing others, communicating appreciation, and relationship investing long-term are key elements to mutually rewarding and successful relationships both in business and personal life. We believe that loyalty is earned and based on an ongoing commitment of mutual respect, trust and value of one another’s strengths and contributions to the relationship. Our beliefs about loyalty personally or in business may seem outdated but values are just that. Values! Principles or standards considered worthwhile and desirable.

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